The importance of storytelling, and how it can help Facebook battle disruption

Facebook Live Shopping, Gifting, and Super

Always be pitching

The Horizon 2 Challenge

  1. Horizon 1 is when a company focuses on its current business model and core capabilities. Think of this as maximizing profits over the next quarter or half.
  2. Horizon 2 is when a company expands its existing business into new markets or to new customers through innovation. Think of this as founding a new project that will eventually lead to profits, but only after hard work over several years.
  3. Horizon 3 is when a company creates entirely different businesses or capabilities that are based on radical disruption. Think of this as researching new technologies or seeding new markets that in a decade may (or may not) become the future of the company.
The Three Horizon Framework

Horizon 2 Storytelling

Amazon

Nike

Airbnb

A new story

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Current: Co-founder of @cymbalxyz, Co-founder of @GoldHouseCo Ventures. Past: @Meta (via Packagd), GP at @KleinerPerkins, and CTO of @Hulu and @Flipboard.

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Eric Feng

Eric Feng

Current: Co-founder of @cymbalxyz, Co-founder of @GoldHouseCo Ventures. Past: @Meta (via Packagd), GP at @KleinerPerkins, and CTO of @Hulu and @Flipboard.

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