Good point. Yes, the incumbents look to be setting low ceilings for startups. It’s certainly going to be tough to break through, but the hope is it’s not impossible.

Leading Commerce Incubations at $FB. Was co-founder at Packagd (acq.), GP at Kleiner Perkins, and writing messy code at Hulu, Flipboard, Erly (acq.), and $MSFT.

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