One of the things I like about transactional businesses is that they align incentives. The business has to serve their users well because the users are paying them. But in advertising businesses, you have another party that you have to serve and that’s often at the expense of users. Aligning incentives by no means is a solution to all of the issues you outlined, but it’s a good start.

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Leading Commerce Incubations at $FB. Was co-founder at Packagd (acq.), GP at Kleiner Perkins, and writing messy code at Hulu, Flipboard, Erly (acq.), and $MSFT.

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