YouTube of the future

My personal mobile app usage

Area #1: Video Creation Platform

When’s the last time you posted a new video to YouTube? Better yet, when’s the last time you posted a video to YouTube that you actually recorded in the app too? I’m guessing it’s been a long time bordering on never.

YouTube Shorts
TikTok’s Duet, Stitch, and Sound sampling features

Area #2: Direct To Consumer

YouTube has undoubtedly invested a ton in supporting creators. They’ve built a separate Studio App to help creators manage their YouTube channels. They’ve launched a Creator Academy to educate and train creators on how to be more effective on their platform. And they’ve provided a tremendous amount of economic value to creators from ad revenue to subscription revenue to new ecommerce opportunities. In the past 3 years alone, YouTube has paid out more than $30 billion to the creators and media companies on their platform.

Subscriber snapshot in YouTube Studio

Area #3: Video Network

Have you ever sent a friend a link to a YouTube video? Or has a friend ever shared a YouTube video with you that caused you to respond with a laugh, a question, or some other opinion?

YouTube Comments section expanded on right

YouTube of the future

I open up the YouTube app. I read a quick note from one of my favorite creators, Austin Evans, who has messaged his subscribers to let them know he’s doing a live video chat with Marques Brownlee tomorrow where they’ll be showing off some crossover merch (sweet!) — I sign up to be notified of that. I start watching House of Highlights videos from the night’s NBA games when I notice that my friend Eugene is online too. I share my watch history with him to see if he wants to do a basketball dive with me. Instead, he invites me to watch clips of Mentalist Oz Pearlman together because we’ve talked about attending his next online show. Oz is of course amazing so we record a reaction of our jaws dropping and send it to our friend Wade, who’s also a Pearlman fan. This amusement goes on for quite some time. YouTube is amazing.

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Eric Feng

Eric Feng

7.3K Followers

Current: Co-founder of @cymbalxyz, Co-founder of @GoldHouseCo Ventures. Past: @Meta (via Packagd), GP at @KleinerPerkins, and CTO of @Hulu and @Flipboard.